Why is real-time data important?

HubSpot Video

Many companies are fine with just carrying out yearly or quarterly surveys in an attempt to understand their end-users. There are many reasons why this is damaging (costly, ineffective etc.). On the other hand, the importance of gathering real-time data and using it is incredibly beneficial to organisations, not only for development purposes but also to increase end-user productivity and business value.

Roy Atkinson, ITSM evangelist, explains why real-time data is highly important.

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