2025 Global IT Experience Benchmark Report

Our report is possibly the longest consecutively published benchmark report in IT Experience. 

This time, we've reviewed 2,275,520 employee experiences from 130+ countries. 

Read on or download the full report to discover our key findings!

Header-Benchmark-03

Key takeaways for 2025

13% of tickets cause 80% of all lost productivity

Happiness is high, but productivity loss is still real

Each incident costs ~€160 in time lost

Ticket reassignments hurt a lot

Support profiles matter more than company size

Experience varies widely across industries and regions

Employees are happy with Remote Work

Devices and apps quietly erode productivity

Success in ITXM is more than just collecting feedback

Human-centric IT = 24% happier users and 26% higher productivity

To XLA or not to XLA, that is not the question

In 2025, the conversation around IT Experience has reached a pivotal moment. While XLAs dominate the conversation, in most cases it is the systematic use of experience data in IT decision making that is the key question. 

As more organizations shift from traditional SLAs to experience-focused metrics, the question is no longer whether to consider end-user experience, but to what extent experience influences decisions at your organization.

Our latest benchmark report gives you real-life data on how enterprises around the world are measuring, understanding, and acting on employee experience data. We go over all the most crucial service desk metrics and employee experience statistics.

In 2025, the top drivers of Overall IT experience continue to be IT Services and Support: 47% of open text feedback responses across Overall IT Experience referred to IT Support as the most influential factor in a good or bad experience with IT.

UX usability followed at 35%, emphasizing the need for easy-to-use and efficient systems. The remaining 18% of comments covered a range of other issues, highlighting some more local or niche concerns.

This year’s findings may, once again, challenge your assumptions, give ideas on how to better measure IT end-user happiness, highlight IT experience management best practices, and offer tangible insights for those still debating the priority of human-centric IT Experience Management.

Grab your drinks, grab your snacks, and let's get into the data. 🍉

Research method and data sources: Where does the data come from?

The Global IT Experience Benchmark Report presents and analyzes data from 2,275,520 end-user responses collected through the HappySignals IT Experience Management Platform between January and December 2024.

In the 2025 report, we take a deeper dive into: 

  • IT support for incidents, analyzing happiness and time lost by request type
  • End-user profiles (e.g., “Doers”, “Prioritizers”) and how their preferences shape experience
  • Industry-specific insights, highlighting differences in expectations, challenges, and outcomes

 

 

 

 



Benchmark across ticket-based

Ticket-based support experience in enterprise services (ESM)

Before diving into the differences between different internal support services across the enterprise, let's look at the definition of ESM from ITSM tools. 

 

Enterprise Service Management (ESM) is the application of IT service management (ITSM) principles and capabilities to non-IT business areas, with the goal of enhancing their operational performance, services, experiences, and outcomes.

IT showing the way

IT showing the way

IT knows technology and often has more experience with service management systems. It is quite positive that the results of IT Experience Management practices get noticed by other support functions. Learning from good ITSM practices in HR, Finance, and other services is good news!
Lost time shows differences

The same principles apply

End-users have similar expectations from internal support services, regardless of which services are in question. It is therefore both logical but also surprising that the happiness across IT, HR and Finance is so similar. 
The same principles apply

Lost time shows differences

Interestingly, the lost time in Finance tickets is considerably higher than the others. We will definitely look closer into the reasons why in future reports!
Experience across IT touchpoints

Experience across IT touchpoints

Even in 2025, traditional ticket-based IT support is the most visible and emotionally charged part of enterprise IT.

 

Among all measurement areas, IT Support triggers the highest volume of both positive and negative feedback.

 

This validates the long-held assumption that the human interactions tied to resolving tickets shape overall sentiment toward IT more than any other touchpoint.

IT communication

IT communication

The way IT communicates with end-users has a disproportionate effect on user sentiment.

Communication that is timely, transparent, and empathetic can significantly boost happiness, even if the issue takes time to resolve.

Poor or absent communication is a top driver of negative feedback, especially during ticket escalations or delays.

Communication is a low-cost, high-impact area to target for quick wins!

Devices and applications

Devices and applications

Laptops, mobile devices, and business-critical applications are, we could say, pretty important. 

People may not complain loudly, but technical friction has a big impact on experience.

In particular:

  • Laptops and computers show high levels of dissatisfaction tied to time lost.

  • Enterprise applications also appear frequently in negative experience reports, often related to usability and workflow friction.

Service portals and enterprise applications

Service portals and enterprise applications

These areas perform unevenly. Many users rate usability and discoverability poorly, particularly with enterprise apps and self-service portals.

High neutrality scores in this area suggest apathy or frustration, a sign that systems may be technically functional but not optimized for a better experience.

 

IT understanding and training

IT understanding and training

These two areas are often lumped together, as they represent how well IT understands its users and how it equips them to use technology. 

In the 2025 data, low happiness in these areas is closely linked with higher time loss, especially for “Trier” or “Supported” personas (more on them in Chapter 4) who lack confidence or independence in IT.

Investing in better onboarding, contextual help, and just-in-time training can help. 

Remote work

Remote work

IT has improved hybrid and remote work enablement significantly since the early years of the pandemic.

Happiness is high, and time lost is comparatively low, suggesting that:

  • VPNs, cloud services, collaboration tools, and remote desktop access have matured

  • Support for remote users is now better 

Still, maintaining this requires continued investment, especially as remote setups become more complex and security expectations grow.

 

Office environment

Office environment

While not a top driver of feedback, the office environment still influences IT sentiment.

Significant issues highlighted in the data are things like poor connectivity, AV setup problems, or shared equipment failures.

Naturally, a not-so-enjoyable work environment will negatively affect workflows and add to frustration. 

 

IT Support remains the emotional core of IT experience, with the highest volume of feedback

Devices and enterprise applications may cause major productivity loss

Good communication improves happiness significantly

IT Understanding and Training correlate strongly with time lost, especially for less tech-savvy users

Remote Work is now rated more positively than traditional incident support

Service portals and enterprise apps receive more neutral or negative feedback compared to other areas

Collaboration with IT teams is one of the most positively rated experiences

 

Incidents-+80-1

Ticket-based IT Support
Incidents and Requests


The foundation of enterprise IT support is still built around ticket-based incidents and requests. Despite advances in automation and AI, human touchpoints continue to have the greatest influence on end-user happiness.

The results presented in the benchmark report reflect the average scores and lost time values of all our customers across numerous industries in over 130 countries.

13%-560x315

 

80% of lost time comes from 13% of tickets

A tiny number of tickets is responsible for a gigantic amount of productivity loss.

This really shows the importance of identifying and addressing high-impact tickets instead of spreading efforts evenly across all cases.

Ticket reassignments-560x315

 

Ticket reassignments are kind of a big deal

Reassigning tickets has a huge impact on both happiness and productivity. As reassignments increase, happiness scores drop (from +85 to +52.)

Time lost also rises from 2 h 0 min to a whopping 9 h 28 min. 

 

 

€160-560x315

 

Any IT incident = lost productivity

Each IT incident costs an average of €160 in lost productivity, based on 3 h 12 min of average time lost and a €50/hour employee cost. 

Industry differences

Industry differences

Finance and Insurance is once again the happiest industry in our benchmark, and they also perceive losing the least time per incident.

 

The least happy industry is retail, in which front-line worker experience with IT can be challenging due to the nature of the work they are involved with on a day-to-day basis. 

 

To see all industry differences, download the full report. 

Experience varies by region

Experience varies by region

The regions with the highest scores in 2024 were South America, Asia, and Eastern Europe. The lowest scores were given in Western Europe. Cultural voting patterns have an impact on how experience data should be interpreted. 

 

Having up-to-date benchmark data about global differences helps understand how to best allocate resources in a way that would achieve comparable experience parity across global locations.  

Regional differences in IT experience are significant
High happiness doesn’t always mean low time lost. Some regions tolerate inefficiencies more
Geography has more influence than company size on experience outcomes

 

Benchmark across ticket-based Support functions

IT support by company size: Incidents

Interestingly, company size has far less impact on employee experience than you might expect.

 

Happiness scores across organizations of all sizes are quite consistent, ranging between +79 and +82. The largest organizations (over 50,000 employees) report both the highest happiness (+82) and the lowest average productivity loss (2 h 19 min) per incident.

 

Smaller companies (especially those with 1,000–5,000 employees) tend to lose more time (3 h 20 min). This suggests that while service quality feels good across the board, operational efficiency regarding incidents is an area of potential improvement for mid-sized organizations.

 

In other words, it’s not about how big your company is, it’s about how well your IT team delivers.

Internal-78 (3)

Internal vs outsourced service desks


The difference between the experience provided by internal service desks and external service desks is not a big one.

Outsourced service desks have, in recent years, become increasingly skilled at using experience data and achieve high scores.

The difference is larger in lost time, as end-users perceive less time lost when incidents are solved by internal service desk teams.
IT showing the way

Outsourced = process-driven?

According to our previous research and experience (no pun intended) from customer conversations, we know that IT service providers more follow processes more strictly. This is needed to get the work done. When harnessed for experience management, the results are great!
The same principles apply

Internal colleagues vs. vendor

Based on anecdotal evidence and conversations with customers, it seems quite common that internal service desks, especially in slightly smaller enterprises, are seen as colleagues, which has a small impact on service experience.
Systematic use of data

Systematic use of data

Regardless if the service desk is internal or external, the intentional use of experience data leads to improvements. 
What are the support profiles_-square-compressed

IT Support Profiles

Understanding IT support profiles helps explain why different users perceive IT services so differently.

 

We believe that understanding these support profiles is essential for delivering better IT services.

 

The largest group, Doers (52%), consists of users who are confident with, and willing to solve IT issues themselves. 

 

Prioritizers (24%) are technically skilled but prefer IT to solve problems for them. 

 

Triers (8%) lack technical skills but still attempt to resolve issues before reaching out.

 

Supported (16%) are technically unskilled and want IT to help them handle issues. 

 

Understanding these differences helps choose more tailored approaches to meet users the way they want to be met. 

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Experience metrics

When looking at experience metrics, each profile is quite unique! We love to see it.

Supported users report the highest happiness score (+87), despite not being the most productive. Doers, by contrast, have the lowest happiness (+77), suggesting that their desire for autonomy and efficiency may not be met by current support models.

Prioritizers appear to be the most efficient group overall, balancing a high happiness score (+84) with the lowest average time lost (3 h 00 min). Meanwhile, Triers lose the most time on average (3 h 34 min), likely due to their combined traits of lack of technical skill and initial hesitation to ask for help.

Industries with many Doers, such as Tech, tend to see lower happiness and higher time lost, likely because these users are harder to please and have higher expectations for speed and self-service.

In contrast, industries such as Finance or FMCG that lean more heavily on Supported or Prioritizer profiles see better experience scores.

 

 

You can't change your end-users, but luckily, you can customize your IT services

Consider changing the way how your service agents communicate with each profile when they contact the service desk

Doers and Prioritizers may prefer technical jargon, while Supported and Triers may benefit from simple language and step-by-step instructions and bonus hand-holding

Another approach is to analyze the data by profile to identify which channels work best for each profile. Then, you can develop and promote these channels to the relevant end-user profile groups

What does this mean for your business?

Tailor your support strategies to user profiles, not just roles or departments

Segment your experience data by profile, not just by ticket type

Consider different support channels for different profiles

If you’re global, localize your IT support model

 

 

 

Key takeaways from the 2025 data

Embracing human-centricity

Collecting experience data is only the first step. Acting on it is where value is created! 

The real differentiator is how organizations integrate this data into decisions at all levels, from the CIO to front-line agents.

Some key benefits of implementing more Human-Centric IT:

+24% increase in happiness

+26% higher end-user productivity on average

Stronger collaboration, more motivated IT teams, better decision-making

“The number one driver of survey fatigue was

Two-way feedback loop

We're currently loving this quote:

 

“The number one driver of survey fatigue was the perception that the organization wouldn’t act on the results.”

 

Close the feedback loop! Gather more data and use it wisely to improve the employee IT experience at your organization. 💡

What 2.28 million responses taught us about IT in 2025

In 2025, the story of IT is no longer just about speed, uptime, or SLAs.

As already said in the beginning: The question is not really whether to XLA, it's how to XLA.

Across over two million responses we saw that while most IT organizations are delivering solid results, the real business impact lies in the details.

13%x80%-Graph

A few ticket reassignments here, an app with bad UX there, and boom! Productivity drops, trust wavers, and happiness is nowhere to be found. 💔

 

This has been true for a few years and still is true today: 13% of tickets cause 80% of lost time!

 

It's like Pareto's law on steroids!

In the end, it's simple. Teams that treat IT as a human-first, feedback-powered function are seeing real results.

 

From outputs to outcomes, to infinity and beyond. 

 

So whether you’re running a global service desk or rethinking your self-service strategy, one thing is clear: when you put people at the heart of IT, everyone wins.

 

For full figures and more detailed data, you can download the full 2025 report from the form below. 

 


Download the full report

The Global IT Experience Benchmark Report 2025


benchmark_data

Interested in discovering more Benchmark Data? 

Read our previous Global IT Experience Benchmark Reports.

2024:

2024 Report

2023:

2023 Report

2022:

H1/2022 Report

H2/2022 Report

2021:

H1/2021 Report

H2/2021 Report


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