People, Process, Tech is the ethos behind achieving our goal: Customer satisfaction
"HappySignals gives our internal customers a voice and insightful data that shows how our services are performing."
- Maria Wammen Andersen
- Industry: Food Manufacturing
- Employees: 25,000
- ITSM Platform: Ivanti
- Partner: CTMS
- ServiceDesk: Internal
- HappySignals since: Nov 2019
How HappySignals is used at Danish Crown
1. HappySignals enables dialogue between IT and its customers
Through the feedback tool, Danish Crown can see where it's succeeding with its IT services and which need improvement. If they receive a negative score from an employee, they'll reach out to discuss where things went wrong and how they can improve next time. This has led to an increase in customer satisfaction and a greater appreciation of IT.
2. To create a common focus for global IT
Simply put, internal customer satisfaction is the goal for the whole of Danish Crown's global IT.
3. To motivate service agents
HappySignals unites service teams as they're targeted with delivering a high level of customer satisfaction. At first, individuals focused on resolving tickets. Now, they work together using HappySignals data to increase and maintain internal customer satisfaction
4. To identify improvement areas never seen before
Danish Crown always had a high level of internal customer satisfaction. However, since using HappySignals and creating a regular dialogue with its customers, they've found new areas to improve that they hadn't found before.
5. To improve response rates
Danish Crown's response rates have been boosted in comparison to annual surveys. However, they also made their survey available in local languages, offering an alternative to customers who feel more comfortable communicating in their native language.
Challenges overcome with HappySignals
HappySignals has been the key driver to facilitating better dialogue with Danish Crown's internal customers
The challenges that were identified prior to using HappySignals, and overcome with the help of the platform, were:
- Not enough dialogue between internal customers and Danish Crown's Global IT - fixed with HappySignals daily feedback
- Inability to align under one common focus for IT - now possible with HappySignals metrics
- An inability to identify cultural and communication aspects of IT services that had a big impact on experience - now overcome with HappySignals data
- Lack of motivation amongst teams to deliver a high level of customer satisfaction - moral is now boosted with the HappySignals platform and access to continuous data
- Focusing on customer satisfaction has aligned global IT teams.
- Experience data led to improvements that Danish Crown would not have found otherwise
- The Experience Management platform aligns directly with strategic plans, enables dialogue with internal customers, and encompasses their overall IT goal - customer satisfaction
- Motivating teams and boosting moral, knowing they're working together to improve internal customer satisfaction
- Praise from higher management and CIO due to transparency into the great performance from IT.
How they got there
Danish Crown made internal customer satisfaction its primary target for IT by:
- First, measuring to create a baseline.
- Setting the baseline as the goal to maintain or exceed.
- CTMS implemented HappySignals to create better dialogue with its internal customers.
- Using HappySignals data to see where employees were losing time - e.g. Asia-based employees were suffering with a firewall restricting them from receiving emails until the EMEA service desk had approved them.
- Translating surveys into local languages, encouraging customers to give feedback in their own native tongue rather than English (resulting in a tremendous boost in response rates.)