A CIO without Experience Data is like Sales without CRM

HappySignals is the same for CIOs that CRM is for Sales Directors
- Chris Woods

With rapid digital transformation a top priority, it was vital that Campari Group had a way to measure end-user productivity continuously and where IT services needed improving.

With 4,000 employees globally, The Campari Group's main goal was to have complete visibility across all locations on how the rapid digital transformation impacted their employees and whether the transforming services impacted their work positively or negatively.

Now geared with HappySignals, Campari has complete visibility on their IT service performance and can make informed decisions throughout their transformational journey, thanks to Experience Data.

With the high response rates Campari Group has witnessed, due to how the HappySignals survey is delivered, Campari can link data to introducing new services in different locations.

  • Industry: Beverages
  • Employees: 4000
  • ITSM Platform: ServiceNow
  • HappySignals since: April 2019


End-user happiness







Lost time with IT incidents

9h 39min


7h 47min


1 hr 8

Reduced waiting time

Campari Happiness Score Chart

How HappySignals is used at Campari Group

1. Continuous measurement

Campari needed complete visibility of the impact of their Digital Transformation on their employee's experiences.

2. Experience data to focus on improvement areas

HappySignals experience data focuses on where Campari Group's employees are losing time and happiness, creating a more significant focus on the areas that need improvement.

3. Complete visibility across all global locations

Campari Group has complete visibility over all their global locations, making it easy and efficient to engage their employees in the service development process

4. Continual Service Improvement

Focus on making effective decisions based on dependable data, in order for IT teams to use their time on things that create the most value

5. Continuous feedback loops

Campari receive constant feedback from their employees due to the way HappySignals surveys are delivered. This is a key factor on effectively improving their IT services.

Challenges overcome with HappySignals

HappySignals moves us from SLAs to XLAs

The challenges that were identified before using HappySignals and overcome with the help of the platform were:

  • Struggling to prove the value of IT
  • Unable to transform the business through technology, being seen only as a cost center.
  • Campari CIO wanted to bring the everyday consumer mindset inside the company and apply it to the organization's employee experience
  • Before HappySignals, Campari's IT culture focused on SLAs and KPIs and desired a way to find out how their employees were feeling and experiencing everyday IT services, leading to an increased need for experience management and XLAs
  • Without experience data, Campari Group struggled to understand what their end-users were thinking and experiencing, which was highly important in their Digital Transformation.
Picture of CIO Campari-02

"A CIO working without Experience Data would be like a Sales Manager working without CRM."

Christopher Woods, Campari CIO

Tangible Benefits

Experience data from HappySignals continuously shows the Happiness and Productivity of all employees across all countries.

  • Continuous measurement allows Campari to react quickly to IT problem areas based on real-time data
  • Experience Data enables greater discussions with vendors on how services can be improved; from an end-user perspective.
  • Data creates the opportunity to hold personalized conversations with end-users regarding their issue, helping to increase the likelihood of a positive experience.



How they got there

Experience data across all IT areas

  • Using HappySignals experience data to drive Digital Transformation
  • Continuous measurement of IT services, globally
  • Moving from traditional SLAs and KPIs to an experience management approach
  • Sharing experience data with all IT stakeholders and vendors
  • Empowering end-users to give their opinion on the quality of service and the IT experience they receive




Use cases where Campari Group
uses HappySignals

See which use cases helped Campari Group achieve their IT success,
and find other cases suitable for your company needs.




Watch case study

Discover how Campari uses HappySignals when aiming to propel user happiness

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