150% increase in happiness

"HappySignals provides proper business intelligence for IT"
- Dr. Ozan Acar

Ahlstrom uses HappySignals to get a deep understanding of how end-users feel about IT services in all its global locations. It uses HappySignals to manage a lean IT department with multiple outsourced partners, having automated feedback collection on the back of every service and incident ticket.

The challenge prior to using HappySignals was not having a global view of IT service delivery, leading to a siloed IT department.

  • Industry: Manufacturing
  • Employees: 8000
  • ITSM Platform: ServiceNow
  • Service Desk: Outsourced
  • HappySignals since: Oct 2018









Productivity gain






Reduction in lost time over IT incidents

Ahlstrom-Munksjo-2-year Ahlstrom-Munksjo-2-year

How HappySignals is used at Ahlstrom

1. All of IT uses Happiness as one of the key KPIs

“Project Happy” as the Continual Improvement approach, used on strategic, tactical and operational levels of IT.

2. Monthly review of Happiness (NPS) data

IT teams have incentives to exceed set Happiness targets.

3. Aligned with IT service providers on Experience-first focus

Its partners, Tech Mahindra and Tietoevry, work towards the same human experience-oriented goals as internal IT teams.

4. Primary source for insights

IT looks at HappySignals data first when looking for improvement areas and allocating resources.

5. Experience data is 100% transparent

The data is shared openly to ensure transparency across IT partners, internal teams, and employees.

Challenges overcome with HappySignals

In 2018, Ahlström merged with Munksjö. HappySignals was added to its IT stack in order to continue getting feedback from its new end-users in the Munksjö organization.


The challenges that were identified prior to using HappySignals, and overcome with the help of the platform, were:

  • Moving from annual surveys (and outdated data) to real-time experience data from HappySignals.
  • Transitioning from services being developed in silos, to having a shared view of experience with all IT management members.
  • From a service level agreement (SLA) focus to a common goal with its IT partner to provide the best possible end-user experience.
  • Solving the 'Watermelon Effect' by understanding that IT metrics were not representative of end-user experience.

Picture of ozan

"HappySignals provides proper business intelligence for IT"

Dr. Ozan Acar

Tangible Benefits

Real-time Experience data enabled Ahlstrom to align service improvement with the needs of its end-users across 45 global locations.

  • Customer happiness increased from 30 points to 75 points, a 150% improvement that has stabilized at an above target level.
  • Productivity has increased by 69% meaning perceived lost time per IT incident has reduced from over seven hours to a little over three hours.
  • HappySignals has made it possible for IT to get real-time insights into IT service quality across 45 global locations without a physical presence of IT.
  • Alignment has been achieved between internal IT teams and its IT Service providers by having the same objective - happier end-users - for everyone involved in IT service delivery.



How they got there

Ahlstrom made sure its IT organization was experience-centric on all levels:

  • Experience level targets were put into agreements with new IT providers.
  • Regular monthly meetings, in which HappySignals data is reviewed, are held between all IT stakeholders.
  • Data is transparent between all IT managers as well as with partners and other stakeholders.
  • There are determined efforts to use HappySignals IT Experience data as the most important KPI for IT services. 





Use cases where Ahlstrom
uses HappySignals

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