Welcome to
HUG 2026

Welcome to the hugely popular HappySignals User Group event at the Tobacco Dock in London on 5-6 May, 2026!

Register now
Group 8806

You're invited

Last year we had a great time at the Gherkin in London. We'll do the same thing again this May, and this year's venue is Tobacco Dock! Make sure you don't miss it!

Register now, you don't want to miss this! 

Where

Event venue: Tobacco Dock, Wapping Ln, London E1W 2SF
 
 
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What

At our exclusive annual event, you’ll step into a world of collaboration and inspiration: connecting with like-minded peers, sharing ITXM best practices and celebrating success stories.

Why Attend?

  • Connect in person with industry leaders and fellow professionals.
  • Gain valuable insights that provide fresh perspectives and actionable knowledge.
  • Engage in informative sessions, hands-on workshops, and peer-driven best practice sharing.
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Welcome to the 2-Day Event!


Tuesday 5 May - 11:00 to 19:00

The ITXM Summit

Tailored for our customers, partners, and the broader ITXM community.

You can view the agenda by clicking here.

The Summit programme will finish at 17:00, and we'll have two happy hours at the venue to enjoy snacks & beverages.

 

 
Wednesday 6 May - 09:00 to 16:00

HappySignals User Group (HUG) Day

An exclusive event for HappySignals customers and partners

See what’s next in HappySignals and how ITXM leaders create measurable value.

Agenda, Wednesday 6th May

Morning

  • Future of HappySignals and ITXM (Sami Kallio)
    • What the new approach to experience data analysis means for customers and us
    • Customer discussion and initial experiences
  • Product Session (HappySignals Product Team)
    • Hear and discuss the new exciting things, with the real product experts
    • We want your part in it, too: let's talk about the next steps together!

Afternoon

  • ITXM Maturity Assessment (Ilkka Knuuttila, Niku Yliluoma)
    • What is your current position within the five-level maturity model?
    • Register now to participate in the Maturity Assessment prior to the event!
    ... leading to: 
  • 5 ways to Realize Value from Experience Management (Mark Bewick)
    • Based on the most common Use Cases
    • Discussion on Customer experiences and examples

 

Accommodation

Stay close to all the action!
We can recommend the following hotel near the Tobacco Dock:

The Tower Hotel, by Thistle (17-minute walk) roughly £200 per night

 

Mark your calendar, pack your curiosity, and get ready for an unforgettable experience in London. 

Register now to secure your spot and become part of a collaborative community committed to improving IT experiences.

Join us in London

ITXM Summit & HUG, 5-6 May 2026, London