.bp{--bp-gap:64px;color:var(--hs-deep)}.bp__grid{display:grid;gap:var(--bp-gap,64px);grid-template-columns:260px minmax(0,760px) 1fr;margin-inline:auto;max-width:calc(var(--max-width, 1328px) + var(--gutter)*2);padding-inline:var(--gutter)}.bp__head{padding-bottom:48px;padding-top:40px}.bp__headcol{display:flex;flex-direction:column;gap:24px}.bp__pills{display:flex;flex-wrap:wrap;gap:8px}.bp__pill{background:var(--hs-pink-vlight);border-radius:9999px;color:var(--hs-deep);font-size:13px;font-weight:500;padding:5px 12px;text-decoration:none}.bp__title{font-size:clamp(40px,4.2vw,56px);font-weight:400;letter-spacing:-.03em;line-height:1}.bp__summary,.bp__title{margin:0;text-wrap:pretty}.bp__summary{color:var(--hs-caption);font-size:21px;line-height:1.5}.bp__byline{align-items:center;display:flex;gap:14px}.bp__avatar{border-radius:50%;flex:none;height:48px;object-fit:cover;width:48px}.bp__byline>div{display:flex;flex-direction:column;gap:2px}.bp__author{color:var(--hs-deep);font-size:16px;font-weight:500;text-decoration:none}.bp__meta{color:var(--hs-caption);font-size:14px}.bp__main{align-items:start;padding-bottom:96px}.bp__rail{display:flex;flex-direction:column;gap:32px;position:sticky;top:calc(var(--header-h, 0px) + 24px)}.bp__back{font-size:15px;text-decoration:none}.bp__back,.bp__eyebrow{color:var(--hs-pink-hot);font-weight:500}.bp__eyebrow{font-size:13px;letter-spacing:.08em;text-transform:uppercase}.bp__eyebrow--grey{color:var(--hs-caption)}.bp__learn{background:var(--hs-pink-vlight);border-radius:20px;display:flex;flex-direction:column;gap:14px;padding:22px 24px}.bp__learn p{font-size:15px;line-height:1.4;margin:0}.bp__learn p+p{border-top:1px solid var(--hs-pink-mid);padding-top:14px}.bp__fa{align-items:flex-start;background:var(--hs-deep);border-radius:20px;color:var(--hs-white);display:flex;flex-direction:column;gap:10px;padding:22px 24px}.bp__fa-eyebrow{color:var(--hs-pink-mid);font-size:12px;font-weight:500;letter-spacing:.08em;text-transform:uppercase}.bp__fa-head{font-size:22px;font-weight:500;letter-spacing:-.015em;line-height:1.15;margin:0}.bp__fa-line{color:var(--hs-pink-light);font-size:14px;line-height:1.45;margin:0}.bp__fa-btn{background:var(--hs-pink);border-radius:9999px;color:var(--hs-white);font-size:14px;font-weight:500;margin-top:6px;padding:11px 20px;text-decoration:none}.bp__fa-btn:hover{background:var(--hs-pink-hot);color:var(--hs-white)}.bp__share{align-items:flex-start;display:flex;flex-direction:column;gap:10px}.bp__share a,.bp__share button{background:none;border:0;color:var(--hs-deep);cursor:pointer;font:inherit;font-size:14px;font-weight:500;padding:0;text-decoration:none}.bp__share a:hover,.bp__share button:hover{color:var(--hs-pink-hot)}.bp__body{border-top:1px solid var(--hs-neutral-100);display:flex;flex-direction:column;gap:36px;min-width:0;padding-top:40px}.bp__video{aspect-ratio:16/9;background:var(--hs-deep);border-radius:24px;cursor:pointer;display:grid;margin:0;overflow:hidden;place-items:center;position:relative}.bp__video img{height:100%;inset:0;object-fit:cover;opacity:.55;position:absolute;width:100%}.bp__video:after{background:linear-gradient(180deg,rgba(29,37,60,.2),rgba(29,37,60,.75));content:"";inset:0;position:absolute}.bp__video-label{color:var(--hs-pink-mid);font-size:13px;letter-spacing:.08em;text-transform:uppercase;top:24px}.bp__video-label,.bp__video-title{font-weight:500;left:28px;position:absolute;z-index:1}.bp__video-title{bottom:24px;color:var(--hs-white);font-size:22px;line-height:1.2;right:28px}.bp__play{background:var(--hs-pink);border:0;border-radius:50%;color:var(--hs-white);cursor:pointer;display:grid;height:84px;place-items:center;position:relative;transition:transform .25s cubic-bezier(.22,1,.36,1),background-color .25s;width:84px;z-index:1}.bp__play svg{height:30px;margin-left:4px;width:30px}.bp__video:hover .bp__play{background:var(--hs-pink-hot);transform:scale(1.05)}.bp__video iframe{border:0;height:100%;inset:0;position:absolute;width:100%;z-index:2}.bp__hero{border-radius:24px;margin:0;overflow:hidden}.bp__hero img{height:auto;width:100%}.bp__listen{align-items:center;color:var(--hs-caption);display:flex;flex-wrap:wrap;font-size:14px;gap:10px}.bp__listen a{background:var(--hs-neutral-50);border-radius:9999px;color:var(--hs-deep);font-weight:500;padding:6px 14px;text-decoration:none}.bp__content{font-size:19px;line-height:1.65}.bp__content>:first-child{margin-top:0}.bp__content p{margin:0 0 18px;text-wrap:pretty}.bp__content h2,.bp__content h3,.bp__content h4{font-weight:500;letter-spacing:-.02em;margin:36px 0 14px;text-wrap:pretty}.bp__content h2{font-size:32px;line-height:1.1}.bp__content h3{font-size:26px;line-height:1.15}.bp__content h4{font-size:22px;letter-spacing:-.015em;line-height:1.25}.bp__content a{color:var(--hs-deep);text-decoration:underline;text-decoration-color:var(--hs-pink);text-underline-offset:3px}.bp__content a:hover{color:var(--hs-pink-hot)}.bp__content ol,.bp__content ul{margin:0 0 18px;padding-left:24px}.bp__content li{margin-bottom:8px}.bp__content li::marker{color:var(--hs-pink-hot)}.bp__content blockquote{border-left:4px solid var(--hs-pink);font-size:30px;letter-spacing:-.02em;line-height:1.2;margin:36px 0;padding:4px 0 4px 28px}.bp__content blockquote p{margin:0}.bp__content img{border-radius:16px;height:auto}.bp__content iframe{border-radius:24px;max-width:100%}.bp__content .hs-responsive-embed-wrapper,.bp__content .hs-responsive-embeded-wrapper{border-radius:24px;overflow:hidden}.bp__content table{border-collapse:collapse;font-size:16px;width:100%}.bp__content td,.bp__content th{border-bottom:1px solid var(--hs-neutral-100);padding:10px 12px;text-align:left}.bp__transcript{background:var(--hs-neutral-50);border-radius:20px;padding:20px 24px}.bp__transcript summary{cursor:pointer;font-size:17px;font-weight:500}.bp__transcript>div{font-size:17px;line-height:1.6;margin-top:16px}.bp__subscribe{align-items:center;background:var(--hs-pink-vlight);border-radius:24px;display:grid;gap:32px;grid-template-columns:1fr 1fr;padding:32px}.bp__sub-title{font-size:24px;font-weight:500;letter-spacing:-.015em;line-height:1.15;margin:0 0 6px}.bp__sub-line{color:var(--hs-caption);font-size:15px;line-height:1.45;margin:0}.bp__sub-form .hs-form-field>label,.bp__sub-form h3,.bp__sub-form legend{display:none}.bp__sub-form form{align-items:flex-start;display:flex;flex-wrap:wrap;gap:10px;margin:0}.bp__sub-form .hs-form-field{flex:1 1 200px;margin:0}.bp__sub-form .input{margin:0!important}.bp__sub-form input[type=email]{background:var(--hs-white);border:0;border-radius:9999px;box-sizing:border-box;color:var(--hs-deep);font:inherit;font-size:15px;padding:13px 20px;width:100%!important}.bp__sub-form input[type=email]:focus{outline:2px solid var(--hs-pink);outline-offset:2px}.bp__sub-form .actions,.bp__sub-form .hs_submit{margin:0;padding:0}.bp__sub-form .hs-button,.bp__sub-form input[type=submit]{background:var(--hs-deep);border:0;border-radius:9999px;color:var(--hs-white);cursor:pointer;font:inherit;font-size:15px;font-weight:500;padding:13px 24px}.bp__sub-form .hs-button:hover,.bp__sub-form input[type=submit]:hover{background:#2e3853}.bp__sub-form .hs-error-msgs{color:var(--hs-danger,#c0392b);font-size:13px;list-style:none;margin:6px 0 0 20px;padding:0}.bp__sub-form .submitted-message{font-size:15px;font-weight:500}.bp__sub-form .hs-form-booleancheckbox,.bp__sub-form .hs_blog_default_hubspot_blog_subscription{display:none}.bp__tags{align-items:center;border-top:1px solid var(--hs-neutral-100);display:flex;flex-wrap:wrap;gap:10px;padding-top:24px}.bp__tags span{color:var(--hs-caption);font-size:14px}.bp__tags a{background:var(--hs-neutral-50);border-radius:9999px;color:var(--hs-deep);font-size:14px;font-weight:500;padding:6px 14px;text-decoration:none}.bp__comments h2{font-size:24px;font-weight:500;margin:0 0 16px}.bp__related{display:flex;flex-direction:column;gap:20px;margin-inline:auto;max-width:calc(var(--max-width, 1328px) + var(--gutter)*2);padding:0 var(--gutter) 96px}.bp__related h2{font-size:32px;font-weight:500;letter-spacing:-.02em;margin:0}.bp__related-grid{display:grid;gap:20px;grid-template-columns:repeat(3,minmax(0,1fr))}.bp__card{background:var(--hs-pink-vlight);border-radius:24px;color:var(--hs-deep);display:flex;flex-direction:column;gap:32px;justify-content:space-between;min-height:200px;padding:32px;text-decoration:none;transition:transform .25s cubic-bezier(.22,1,.36,1),box-shadow .25s}.bp__card:hover{box-shadow:0 10px 24px rgba(29,37,60,.12);color:var(--hs-deep);transform:translateY(-2px)}.bp__card-title{font-size:24px;font-weight:500;letter-spacing:-.015em;line-height:1.12}.bp__card-meta{color:var(--hs-caption);font-size:14px}.bp__fa-btn,.bp__listen a,.bp__pill,.bp__tags a{transition:transform .25s cubic-bezier(.22,1,.36,1),box-shadow .25s,background-color .25s}.bp__fa-btn:hover,.bp__listen a:hover,.bp__pill:hover,.bp__tags a:hover{box-shadow:0 6px 16px rgba(29,37,60,.14);transform:translateY(-1px)}.bp__card:active,.bp__fa-btn:active,.bp__pill:active,.bp__tags a:active{transform:scale(.98)}.bp a:focus-visible,.bp button:focus-visible,.bp summary:focus-visible{outline:2px solid var(--hs-pink);outline-offset:2px}@media (max-width:1199px){.bp__grid{gap:48px;grid-template-columns:260px minmax(0,1fr)}.bp__main>div:last-child:empty{display:none}}@media (max-width:899px){.bp__grid{gap:32px;grid-template-columns:minmax(0,1fr)}.bp__head>div:first-child{display:none}.bp__rail{display:grid;gap:16px;grid-template-columns:1fr 1fr;order:2;position:static}.bp__back,.bp__share{grid-column:1/-1}.bp__share{flex-direction:row;flex-wrap:wrap;gap:18px}.bp__body{order:1}.bp__related-grid,.bp__subscribe{grid-template-columns:1fr}}@media (max-width:599px){.bp__title{font-size:40px}.bp__summary{font-size:18px}.bp__content{font-size:17px}.bp__content h2{font-size:26px}.bp__content blockquote{font-size:24px}.bp__rail{grid-template-columns:1fr}.bp__video-title{font-size:18px}}@media (prefers-reduced-motion:reduce){.bp *,.bp :after{transition:none!important}}.bp-promo{align-items:flex-start;background:var(--hs-deep);border-radius:20px;color:var(--hs-white);display:flex;flex-direction:column;gap:10px;padding:22px 24px}.bp-promo__eyebrow{color:var(--hs-pink-mid);font-size:12px;font-weight:500;letter-spacing:.08em;text-transform:uppercase}.bp-promo__title{font-size:22px;font-weight:500;letter-spacing:-.015em;line-height:1.15;margin:0}.bp-promo__line{color:var(--hs-pink-light);font-size:14px;line-height:1.45;margin:0}.bp-promo__btn{background:var(--hs-pink);border-radius:9999px;color:var(--hs-white);font-size:14px;font-weight:500;margin-top:6px;padding:11px 20px;text-decoration:none;transition:transform .25s cubic-bezier(.22,1,.36,1),background-color .25s,box-shadow .25s}.bp-promo__btn:hover{background:var(--hs-pink-hot);box-shadow:0 6px 16px rgba(29,37,60,.14);color:var(--hs-white);transform:translateY(-1px)}.bl{color:var(--hs-deep)}.bl__head{padding-bottom:48px;padding-top:40px}.bl__headcol{display:flex;flex-direction:column;gap:20px}.bl__title{font-size:clamp(36px,4.2vw,56px);font-weight:400;letter-spacing:-.03em;line-height:1}.bl__sub,.bl__title{margin:0;text-wrap:pretty}.bl__sub{color:var(--hs-caption);font-size:21px;line-height:1.5}.bl__topics{display:flex;flex-direction:column;gap:2px}.bl__topics .bp__eyebrow{margin-bottom:8px}.bl__topic{border-radius:10px;color:var(--hs-deep);display:flex;font-size:15px;gap:12px;justify-content:space-between;margin:0 -12px;padding:9px 12px;text-decoration:none;transition:background-color .2s,color .2s}.bl__topic span:last-child{color:var(--hs-caption)}.bl__topic:hover{color:var(--hs-pink-hot)}.bl__topic.is-on{font-weight:500}.bl__news,.bl__topic.is-on{background:var(--hs-pink-vlight)}.bl__news{border-radius:20px;display:flex;flex-direction:column;gap:10px;padding:22px 24px}.bl__news-title{font-size:19px;font-weight:500;line-height:1.2;margin:0}.bl__news-form form{align-items:stretch;flex-direction:column}.bl__news-form .hs-form-field{flex:none}.bl__news-form input[type=email]{font-size:14px;padding:11px 16px}.bl__news-form .hs-button,.bl__news-form input[type=submit]{font-size:14px;padding:11px 20px;width:100%}.bl__list{display:flex;flex-direction:column;min-width:0}.bl__latest{background:var(--hs-deep);border-radius:9999px;color:var(--hs-white);font-size:13px;font-weight:500;padding:5px 12px}.bl__lead{display:flex;flex-direction:column;gap:18px;padding-bottom:40px}.bl__lead-title{font-size:clamp(30px,3vw,40px);font-weight:500;letter-spacing:-.025em;line-height:1.05;margin:0;text-wrap:pretty}.bl__lead-sum{color:var(--hs-caption);font-size:19px;line-height:1.55;margin:0}.bl__lead-title a,.bl__row-title a{color:var(--hs-deep);text-decoration:none;transition:color .25s cubic-bezier(.22,1,.36,1)}.bl__lead-title a:hover,.bl__row-title a:hover{color:var(--hs-pink-hot)}.bl__by{align-items:center;display:flex;gap:12px}.bl__by img{border-radius:50%;flex:none;height:40px;object-fit:cover;width:40px}.bl__by>div{display:flex;flex-direction:column;gap:2px}.bl__by-name{font-size:14px;font-weight:500}.bl__by-meta{color:var(--hs-caption);font-size:14px}.bl__by--sm{gap:10px}.bl__by--sm img{height:28px;width:28px}.bl__row{border-top:1px solid var(--hs-neutral-100);display:grid;gap:32px;grid-template-columns:150px minmax(0,1fr);padding:32px 0}.bl__date{color:var(--hs-caption);font-size:14px;line-height:1.5}.bl__rowcol{display:flex;flex-direction:column;gap:14px;min-width:0}.bl__row-title{font-size:28px;font-weight:500;letter-spacing:-.02em;line-height:1.1;margin:0;text-wrap:pretty}.bl__row-sum{color:var(--hs-caption);font-size:17px;line-height:1.55;margin:0}.bl__simple{border-top:1px solid var(--hs-neutral-100);color:var(--hs-deep);display:block;font-size:19px;font-weight:500;padding:14px 0;text-decoration:none}.bl__simple:hover{color:var(--hs-pink-hot)}.bl__empty{color:var(--hs-caption)}.bl__pager{border-top:1px solid var(--hs-neutral-100);display:flex;font-size:15px;font-weight:500;justify-content:space-between;padding-top:32px}.bl__newer{color:var(--hs-caption);text-decoration:none}.bl__older{color:var(--hs-deep);text-decoration:none}.bl__newer:hover,.bl__older span,.bl__older:hover{color:var(--hs-pink-hot)}.bl a:focus-visible,.bl button:focus-visible{outline:2px solid var(--hs-pink);outline-offset:2px}@media (max-width:899px){.bl__main{gap:20px}.bl__rail{display:contents}.bl__list{margin-top:12px;order:1}.bl__topics{flex-direction:row;gap:8px;margin:0 calc(var(--gutter)*-1);overflow-x:auto;padding:0 var(--gutter);scrollbar-width:none}.bl__topics .bp__eyebrow{display:none}.bl__topic{background:var(--hs-neutral-50);border-radius:9999px;flex:none;font-size:14px;gap:8px;margin:0;padding:7px 14px}.bl__promo{margin-top:20px;order:2}.bl__rail .bp__back{display:none}.bl__row{gap:10px;grid-template-columns:1fr}.bl__news-form form{flex-direction:row}.bl__news-form .hs-button,.bl__news-form input[type=submit]{width:auto}}@media (max-width:599px){.bl__title{font-size:36px}.bl__lead-title{font-size:30px}.bl__row-title{font-size:24px}}