Brand guide.
The Experience Intelligence Platform. The essentials for making anything look and sound like HappySignals.
HappySignals explains how people are impacted by the technology they use at work.
The brand
Everything we make starts from the same three statements. Use them word for word. Don't paraphrase the tagline.
The Experience Intelligence Platform
Caption under the tagline: HappySignals explains how people are impacted by the technology they use at work.
We exist because a working day should hold more smiles and less wasted time, for everyone, in every job that depends on technology.
A future where, as IT increasingly runs itself, people remain the measure of success.
Service Delivery
How support feels, not just how fast it closes.
Devices
Which hardware helps people work, and which gets in the way.
AI Tools
Whether employees feel the difference from AI investments.
Logo
One horizontal lockup in three colours, plus the Heart as a standalone mark. Pick the version by the surface it sits on.
The Heart
The brand mark for square contexts: favicon, app icon, footer, avatar. Never inline in body copy. The purple Heart is reserved for the Ask feature and AI contexts.
Rules
- Clear space equal to the height of the Heart on all sides.
- HappySignals is one word. Never "Happy Signals".
- Don't recolor, stretch, rotate, or add effects.
- Don't place on photos with low contrast.
Color
We are pink and proud of it. The palette is three colours: pink, white, and deep blue. Light pinks are the surface system around them. Click any swatch to copy its hex.
Supporting
Hot pink and mid pink build the halo. Purple is the AI signal: reserve it for the Ask motif, never for CTAs or general chrome.
White text on primary pink.
Do. Text and CTAs on #FF7EA5 are always white.Deep blue on the light pinks.
Do. #FFD8E4 and #FFECF1 are surface tints and take dark text.Typography
One family: Circular Std. Book for reading, Medium for headings. Large sizes are tracked tight. Sentence case everywhere.
Aa
Circular Std
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Line height 0.96, tracking -0.03em
Fast does not mean fixed.
Line height 1.05 to 1.15, tracking -0.02em
Resolved does not mean it felt resolved.
Line height 1.4, tracking 0
Behind every request is a person just trying to do their job. We measure how the technology they depend on actually feels, and how much time it costs them.
Line height 1.4, tracking -0.01em
Brand guidelines 2026. Footers, timestamps, metadata.
The halo
Our signature graphic: concentric heart shapes derived from the logo, radiating in from an edge. It fills a card or a half panel. It never sits on a plain white section.
The flip rule
Halos radiate from the outer edge inward. On the left of a layout, use as-is. On the right, flip horizontally. Never let the heart point out of the page.
Voice
We write as the Insider: insightful, human, empowering. Confident and plainspoken, unafraid to call out the gap between what the numbers say and what people feel.
Lead with the punch.
No warm-up. The headline lands before the reader is ready.
Reframe the familiar.
Show the gap between the metric and the lived experience.
Close with a door.
Insight points to action. Empathetic, never sentimental.
Headline patterns
Do
- Sentence case, periods on headlines.
- Active voice, short verbs.
- "We" for HappySignals, "you" for the reader.
- Oxford comma. Numerals from 10 up.
Don't
- Em dashes. Use a period, comma, or colon.
- Emoji, exclamation points, ampersands in copy.
- Corporate filler: leverage, synergies, best-in-class.
- Helpdesk apology or survey-vendor neutral tone.
Imagery
Warm, real, candid. People in front of a softly blurred wall, looking to camera with a gentle smile. Never a team pointing at a laptop. When in doubt, use a clean colour block instead.
Cropping
Person horizontally centered, top edge just above the hairline. A small, even margin over the head: never big headroom, never clipping the crown. Shoulders fill downward.
Corner radius 14 to 18px on photo cards.
The Ask motif
Ask is our conversational AI feature. In marketing it shows up as a recognizable card. Purple flags AI: never use it for CTAs or general chrome.
Which devices are impacting experience the most?
What is the main cause of dissatisfaction?The Ask card
Lavender header always labelled "Experience Intelligence", grey input row, purple heart.
The Ask input box
Same row in a thick #7627DC border, floating over a photo.
Questions
Direct and outcome-shaped. Never open-ended chat starters.
Assets
Everything in one place. Click an asset to download it.
Heart marks
Illustration
Understand more. Guess less.
Questions about the brand, or need source files? Contact the marketing team.